PRO STEP retail group
Custom product pages, delivery-fee automation and a gamification plugin across a five-store WooCommerce/Woodmart group for a footwear and sportswear retailer: Stepmode, Marka Store, Hi-Tec, La Reduk and MK Lady.
- E-commerce
- Five-store WooCommerce group for a footwear and sportswear retailer
- 2026 · Live
Problem
Five duplicated WooCommerce storefronts needed a shared custom order flow, accurate delivery pricing nationwide, and a bilingual catalogue without disrupting daily orders, complicated by MK Lady running a different product-page order-form plugin (QuickFORM) from the shared form the other four stores use.
System
A shared custom product page and cash-on-delivery order form with a delivery-fee table by region and commune; a TranslatePress + DeepL + Relevanssi bilingual rollout, live on three of the five stores with genuinely translated product descriptions, not just menu labels; and Lucky Wheel, a spin-to-win coupon plugin built from scratch and now running in production on four of the five stores, including a dedicated adapter for MK Lady's own QuickFORM order form.
- One custom product page and cash-on-delivery order form shared by the stores of the group.
- A delivery-fee table by region and commune.
- A bilingual catalogue on three stores, product descriptions included.
- A spin-to-win coupon wheel built from scratch, live on four stores, with prizes decided on the server.
Built with: WordPress, WooCommerce, Woodmart, TranslatePress, DeepL, Relevanssi
On screen
| Store | Order | Items | Status | Total |
|---|---|---|---|---|
| Store 3 | #48213 | 3 | Packed | €84.00 |
| Store 1 | #48212 | 1 | Paid | €39.90 |
| Store 5 | #48211 | 2 | Shipped | €126.50 |
| Store 2 | #48210 | 4 | Paid | €212.00 |
| Store 6 | #48209 | 1 | Returned | €59.00 |
| Store 4 | #48208 | 2 | Shipped | €73.40 |
What changed
| Before | After |
|---|---|
| Five duplicated storefronts, each with its own order flow | One order form shared across the group |
| A catalogue in one language | A bilingual catalogue on three stores |
| An export plugin that got stuck on the largest stores | 120,000+ orders exported across the group |
Result
- 5 stores in the group.
- 4 stores running the coupon wheel.
- 3 bilingual stores.